Publish your design, and when you need a new build

Publishing sends a signed design to every installed app in moments. Builds are only for the stores and for new app versions.

Updated November 12, 2026Launch and publish

Two different things ship to shoppers: your design (what the screens look like and contain) and your app binary (the iOS and Android apps in the stores). They travel separately.

Publishing a design

Press Publish in the top bar of the designer. AppFromShop checks the draft, signs it, and publishes a new version. Installed apps pick up the new version shortly after; nothing is submitted to Apple or Google, and shoppers do not update anything.

The top bar shows the live version ("Live · v12") and whether a publish is still in progress. The Publish page lists versions.

What publishing changes: sections, text, images, colours, fonts, navigation, campaigns, automations and every other design setting.

When you need a build

Builds create the actual iOS and Android apps. You need one:

  • the first time, to install your app on phones through TestFlight, Google Play testing, or the stores;
  • when you change the app's identity: its bundle id and package name are fixed once the first build exists;
  • when we announce an app update that needs a new binary (new native features). Design changes never do.

Builds run under Launch and need your Apple and Google accounts connected.

Frequently asked questions

I published but my phone still shows the old design.

Installed apps check for a new version when they open and while they run; give it a moment or reopen the app. The preview app follows your draft, not the published version, so compare with the right one.

Can I roll back a publish?

Publish again from an earlier state: undo in the designer to where you want to be, then publish. Each publish is a new version.

Is publishing safe?

Every published design is signed with a key that stays on our servers; installed apps verify the signature before showing a design, so nobody else can push a design to your app.

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